Due to COVID-19 restrictions, we updated our ACT Prep in-person winter/spring class schedules. To see the updated schedule, click here.


Truth and Lies About Why We Buy

By Martin Lindstrom

Jason’s quick thought: Recommended to me by an ACT student. Technology has taken the science of marketing to a level that borders on manipulation. We have a generation of college students graduating with the inability to think through decisions. This book deals with concepts that are not only relevant to basic purchases but every day decisions that have long-term affects in our lives.